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    Making Highly Watchable Videos: A 4-Step System to More Eyeballs

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    Tired of low views on your videos? Wondering how to create videos people share?

    In this article, you'll discover a four-step system for creating videos people will click on, watch, and share.

    To learn how to induce people to watch and share your video with their friends and followers on Instagram, Facebook, and other social media platforms, read the article below for an easy-to-follow walkthrough or watch this video:
    ?
    #1: Hook Viewers in the First 3-5 Seconds of Your Video
    The

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    YouTube Shorts: The Opportunity for Creators and Businesses

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    Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business?

    In this article, you'll discover what YouTube shorts are and how marketers can take advantage of this new content type on YouTube.

    Why YouTube Shorts?
    YouTube Shorts is YouTube's response to the rise in popularity of short-form video on platforms like TikTok. A YouTube short is a vertical video (a 9:16 aspect ratio) that takes up the entire mobile screen and can be up to 1 minute in length, offering a different kind of viewing experience for the

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    How to Script Marketing Videos That Convert

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    Using video to attract leads and customers? Wondering how to craft videos that persuade viewers to take action?

    In this article, you'll discover how to script and produce social media videos that turn viewers into loyal fans and customers.

    To learn how to optimize video to create emotional connections with your audience, read the article below for an easy-to-follow walkthrough or watch this video:
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    Why Emotional Triggers Are so Powerful in Marketing
    The real reason that anyone buys from you online has very little to do with you

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    20+ Clubhouse Tools for Marketers

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    Is your business using Clubhouse? Looking for Clubhouse tools to enhance your experience?

    In this article, you'll find many third-party Clubhouse app tools to create better bios, manage events, track analytics, and more.

    Clubhouse Bio Editors
    As of right now, you can edit your Clubhouse profile anytime by visiting your profile and tapping somewhere on the description. This opens up a small editing window with a simple, plain text editor. You can type words and emojis and add line breaks but that's pretty much it. There's really not

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    Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram

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    Wondering if you're paying too much to acquire Facebook and Instagram customers? Do you know how much a single customer is worth to your business?

    In this article, you'll discover three ways to find your customer lifetime value (LTV) and learn how LTV can inform your marketing efforts.

    How Establishing Customer Lifetime Value Improves Marketing Decisions
    Your customer LTV is how much the average customer is worth to your business in the lifetime of their relationship with you. Lifetime, in this context, refers to the number of years

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    The Future of Social Marketing: Trends to Track

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    Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business?

    In this article, you'll learn about the latest social marketing trends and how marketers should prepare for a changing world.

    Disruption in Marketing Today
    Marketing today really boils down to one question: "How can we be heard?" And that's getting increasingly difficult. Being relevant, interesting, timely, entertaining, and superior isn't enough anymore. The central issue with content, now and into the

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    TikTok Marketing: A Content Strategy for Businesses

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    Is your business on TikTok? Wondering what to post?

    In this article, you'll discover how to create a TikTok strategy for business. You'll also get tips for using evergreen and trending content, choosing hashtags, and deciding when to post.

    To find a content roadmap you can follow to create TikTok videos that support your goals and grow your account, read the article below for an easy-to-follow walkthrough or watch this video:
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    #1: Define Your Objective for Using TikTok
    The first step to developing a TikTok content strategy is to

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    LinkedIn Messages: What Marketers Need to Know

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    Want a more personal way to communicate with people on LinkedIn? Did you know that LinkedIn messaging has evolved?

    In this article, you'll discover how to use LinkedIn Messages to deliver text, video, and voice messaging to individuals or groups on LinkedIn, and how to manage your LinkedIn Messages inbox.

    LinkedIn Messages: What's New
    LinkedIn messaging has been around for a while, but new features are evolving to make Messages more valuable.

    For example, LinkedIn Messages now lets you send a message to any of your co-workers, or

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    Facebook Conversions API: What Marketers Need to Know

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    Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help?

    In this article, you'll discover how to set up the Facebook Conversions API so you can measure your Facebook and Instagram marketing activities.

    What Is the Facebook Conversions API?
    You may have noticed recently that Facebook has been sending up alarms about the upcoming iOS 14 changes and how they'll impact your ads. Here's the gist of what's going on.

    With iOS 14, Apple is making it much

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    Content Marketing With Instagram: How to Build Demand

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    Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy?

    In this article, you'll discover how to use Instagram content to generate greater interest in your product or services.

    Why Use Instagram for Organic Marketing and Selling?
    There are two primary reasons marketers should focus their time and energy on Instagram for organic marketing and selling.

    The first is that Instagram is still the king when it comes to direct message (DM)

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    How to Use Facebook Business Manager: A Complete Guide

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    Want to start using Facebook Business Manager? Wondering how it works for businesses?

    In this article, you'll discover how to use Business Manager to securely manage pages, admins, ad accounts, and more.

    Why Use Facebook Business Manager?
    The best reason to use Facebook Business Manager is to?keep you focused on your work.

    When you log into?Business Manager,?you're taken directly to your business assets on Facebook. From there, you can?access your?pages,?Ads Manager,?and other business-related assets without seeing your personal

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    Social Audio: What It Means for Marketers and Businesses

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    Wondering what social audio is and how it might impact your business? Is Clubhouse ushering in a new media frontier?

    In this article, you'll learn what marketers need to know about emerging social audio opportunities such as Clubhouse, Twitter Spaces, and Fireside.

    What Is Social Audio?
    Social media—traditionally seen as text, emojis, and videos—has a new component: social audio.

    While podcast audio has been around for some time, it's a one-way broadcast medium, meaning it's recorded for listening in the future. Social audio

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    Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights

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    Want more people to watch your Instagram Stories highlights? Looking for tips that lead to more clicks and views of your highlights?

    In this article, you'll discover how to get more people to click on your Instagram highlights.
    --Why Optimize the Design of Instagram Highlights Covers?

    Instagram highlights brought evergreen value to Instagram Stories—a separate feed to which people could post content that would vanish 24 hours later. By creating highlights, you can move your otherwise-vanishing stories down into the center of your

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