Want better results from your Facebook ads? Wondering how to split test your ads?
In this article, you'll learn how to use Facebook's A/B Testing tool to test your Facebook ads to reveal the best audience, creative, and copy. Discover why it's important to test your Facebook ads and find a method for testing using Google Analytics to refine your results.
Why Testing Facebook Ads Is Important
Testing lets advertisers uncover what works best for their ads so they can iterate on that to generate more business or increase their